Los Angeles Times is a daily newspaper published in Los Angeles,
California and distributed throughout the western United States.
It is the second-largest metropolitan newspaper in the country
and the fourth-most widely distributed newspaper in the U.S.
In addition to its print product, the Times also publishes
a 24-hour news Web site at www.latimes.com.
Founded in 1881,
the Times has won 38 Pulitzer Prizes through 2007; this includes
four in editorial cartooning, and one each in spot news reporting
for the 1965 Watts Riots and the 1992 Los Angeles riots. In
2004, the paper won five prizes, which is the third-most by
any paper in one year. The Times has also won five gold Pulitzers
for public service.
The paper considers
itself to be located in ‘The Capital of Now’. It uses this
as its current catch line reinforcing the main points about
the LA demographic:
• It is a diverse,
multicultural area of the US with a huge Hispanic and Asian
population, as well as other foreign influences
• Its location
is a global gateway because of it’s far western location
in the US (known as the gateway to Asia)
• Angelinos are
early adopters (especially concerning technology and are
willing to try and incorporate even the newest of inventions
into their daily lives)
• The LA area
has elite automotive innovation
• Los Angeles
is the entertainment capital of the world and a major influence
in the fashion design world