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Compared to other major LA DMA newspapers, the LA Times reaches more adults who have HHIs of $150k plus and who have home values of over $750k

35% of readers are affluent and educated adults

Reaches 48% of adults with HHIs of $100k plus

Of which 68% have homes with values over $500k

And 80% have investments such as bonds, stocks, and/or mutual funds

Reaches 37% of adults with children in the household

Of which 40% have investments such as bonds, stocks, and/or mutual funds

84% have shopped at a department store in the past 30 days

65% have shopped at a shopping mall in the past 30 days

Reaches 46% of affluent homeowners

65% are college graduates or higher

82% have investments such as bonds, stocks, and/or mutual funds

50% are either professionals or work in management, business, or financial operations fields

Reaches working women.

49% are either professionals or work in management, business or financial operations fields